1. Course Name
RESEARCH METHODOLOGY
2. Course Discerption
This course will provide an opportunity for participants to establish or advance their understanding of research through critical exploration of research language, ethics, and approaches. The course introduces the language of research, ethical principles and challenges, and the elements of the research process within quantitative, qualitative, and mixed methods approaches. Participants will use these theoretical underpinnings to begin to critically review literature relevant to their field or interests and determine how research findings are useful in forming their understanding of their work, social, local and global environment.
3. Lecturer Name
DR. Anas Shamsi
4. Learning Outcomes
After completing this course, students will be able to:
- Write a research proposal on any functional areas such as Marketing, Finance & Accounting, Operations, and Human Resource Management
- Conduct a Qualitative Research through Case Study Methodology
- Evaluate interview techniques and content analysis in Qualitative Research
- Examine the use of applied and basic research in business context
- Differentiate the deployment of exploratory and predictive research in business
- Evaluate the measurement scale used in quantitative research work.
5. Topics to be covered
- Introduction to Research and the Research Process
- The Research Problem
- The review of Literature
- The Research Hypothesis
- The Research Approach
- The Research Strategies
- Data Collection Methods
- Sampling
Course Features
- Lectures 0
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 0
- Assessments Yes